The two topics we will study are Media in the Online Age and We Media.
Many of the terms, case studies and theories surrounding the above topics are interchangeable, so studying both in preparation for one exam question should not be seen as a bad thing.
Furthermore, many of the techniques, methods and skills learnt from studying these components can be used to enhance your G324 Advanced Portfolio. I will provide examples as the course progresses.
Our first topic and introductions to the units was to watch the film Life in a Day (Dir: K MacDonald 2011).
The film is an excellent example of online collaboration between producers and audiences, or Prosumers in most cases. The film can be discussed in relation to Andrew Keen and relates to issues of globalisation, crowdsourcing and UGC (User Generated Content).
Kevin MacDonald went on to make Christmas in a Day for Sainsbury's ahead of their 2013 Christmas advertising campaign. BOXofficemojo.com doesn't show the film to be a blockbuster, but then the film was in partnership with YouTube. Views translate into audience revenue.
The most important thing to remember about section B of the exam is that there should be a sense of debate and a clear argument presented. This is just one of several case studies that you could use.
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