Wednesday, 1 October 2014

Crowdfunding and Crowdsourcing

Crowdsourcing and Crowdfunding - there is a difference between the two, but you should grasp this concept and use it in the construction of your media products where possible.

Crowdsourcing is not a new idea, but the internet has made it easier, quicker and allowed audiences to bypass traditional media production methods.



Crowdfunding is where you pitch for capital or investment into an idea.  In terms of media, we are focused primarily on how a video, website, music video or device (such as Oculus Rift) gets funded and developed.  We are not interested in whether Chilango will open up another Burrito chain.

See Kickstarter or Crowdfund to examine how people are using the web.  Find some case studies that you can use and apply in your exam.


Reminder of what Production, Distribution and Exhibition is

This Slideshare below gives a comprehensive guide to what each process is and how it is used within the context of the film industry.

The processes do vary across industries, but essentially production is making, distribution is getting the product around, and exhibition is when the audience get to experience the product.

We have to be focusing our attention on how the Internet is changing these processes, for better or for worse.