Crowdsourcing is not a new idea, but the internet has made it easier, quicker and allowed audiences to bypass traditional media production methods.
Crowdsourcing from Mitzuv
Crowdfunding is where you pitch for capital or investment into an idea. In terms of media, we are focused primarily on how a video, website, music video or device (such as Oculus Rift) gets funded and developed. We are not interested in whether Chilango will open up another Burrito chain.
See Kickstarter or Crowdfund to examine how people are using the web. Find some case studies that you can use and apply in your exam.